Trusted by 1000+ leading marketing agencies and brands worldwide
Why agencies and brands choose Whatagraph over Looker Studio
Highly customizable white-label dashboards
Build appealing and insightful reports in minutes via simple prompts, and customize them to match your agency's or client's branding.
Powerful (but easy) data organization features
Group, blend, and unify data in one place to get a clear view of cross-channel performance, both for your clients or stakeholders and for your agency or team.
No connectors. No extra tools.
55+ native integrations, everything connects in one click, built and maintained by Whatagraph.
One flat price with no per-project or connector costs
Looker Studio Pro charges $9/user/project/month. A 5-person team with 30 clients pays $1,350/month before adding any connectors.
Outstanding customer support
All plans include live chat support, with an average response time of under 4 minutes.
AI insights available on any plan
Monitor your KPIs and make smart decisions fast using AI chatbot and AI summaries, or set performance goals and alerts to stay on top of things.
Marketers already see the Whatagraph difference
Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.
Lars Matt
Co-founder @ Maatwerk Online
Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.
Stef Oosterik
Quality Manager @ Dtch. Digitals
Kim Strickland
Digital Marketing Specialist @ Peak Seven
Whatagraph took us to the next level with our clients and within our team. With Looker, everything was muddled. But Whatagraph has opened up transparency and communication. It allowed us to see clearly how our campaigns are performing and even pointed out the flaws in our data tracking systems.
Whatagraph is a marketing intelligence platform that connects, standardizes, and reports on multi-source marketing data in one place. It helps agencies deliver accurate, customizable reports at scale, and get actionable insights for growth.
© 2026 Marketing Intelligence Platform | Whatagraph. All Rights Reserved, Whatagraph B.V.
The Best Looker Studio Alternative for All Your Reporting Needs
Frustrated with Looker Studio limitations?
Replace your current stack with one platform — 55+ native integrations, no blending limits, no manual updates, and AI insights included on every plan. No external connectors needed.
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VS |
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|---|---|---|
| Connect | ||
| 55+ native integrations with all popular and niche marketing data sources | Native integrations | Native integrations only with other Google products |
| Fully developed and intuitive cross-channel reporting | Cross-channel reporting | Limited cross-platform options, data expertise needed |
| 30 mins in all plans, across all your reports, blends, and integrations | Consistent refresh rate | Refresh rate depends on integrations and connectors |
| Organize | ||
| ✅ Included | Data organization capabilities | ✅ Included |
| No limits to blend data from multiple sources | Data blending | A limit of 5 sources in a blend |
| Anyone in a team can execute advanced data analytics tasks on the first go | Intuitiveness | A very steep learning curve, non-acceptable for most agencies |
| All data blends, custom dimensions, and metrics can be reused and tweaked easily | Scalability, reusing, and editing rules and blends | Customization like formulas is stuck on the widget level |
| Report | ||
| Reports created and styled in seconds via simple prompts | AI-powered report creation | ❌ Not included |
| Pre-made building blocks available out of the box | Pre-made widgets | Every visualization widget needs to be created from scratch |
| Reports linked to one template can be edited all at once | Linked templates | Every report should be edited individually |
| Custom branding, custom report domain, stunning visuals | Customization and white-labeling | Outdated Google Docs-style visual customization |
| Scheduling, adding a review stage, customizing emails | Report automation | Only basic scheduling capabilities are available |
| Widgets or whole reports exported in a spreadsheet or PDF format | Data export | Only widget-level export to CSV, Excel, or Google Sheets |
| Data transfer is done without any coding | Data transfer to a warehouse | Complicated procedure with coding knowledge required |
| Act | ||
| ✅ Included | Campaign overview & monitoring | ✅ Included |
| ✅ Included | Goals and notifications | ❌ Not included |
| ✅ AI-powered report creation, summaries, AI chatbot, and more | AI features | ✅ Gemini available in Looker Studio Pro only |
| General Points | ||
| Easily handles dozens of pages, unlimited widgets, and sources | Speed and stability | Gets very slow even when you use just two data sources to create a data blend |
| Under 4 minutes live chat response | Customer support | Support is almost non-existent, limited to tutorials and forums |
| Anything you create can be saved as a template | Reusable assets | Anything you create is done from scratch every time |
| Data-driven decisions are made in one platform with time-saving features and automation | General time spent and effort invested | Hard to master and navigate, requires third parties to work properly, and slows a team down |